Introduction
At 14 p.m. on November 16, 2018, General Manager Liu Wu and manager of the marketing department, Yin Peng led a group of employees from the Beijing Cultural Investment Holdings Co. Ltd. to visit Blue Ocean Network television, where they were warmly welcomed by the CEO of the Blue Ocean Network Group, Zhuge Hongyun and manager of Blue Ocean international communication, Xu Song.
Introduction of the Blue Ocean Network Television
Xu Song made a detailed introduction of the businesses of the Blue Ocean Network Group.
Focused on international communication, the Blue Ocean Network Group is committed to exporting Chinese culture through an innovative converged media platform. The Blue Ocean Network Group has been accredited as the “national key enterprise of cultural export”. The BON TV and BON Cloud under it have both been recognized as “national key cultural export programs”.
The Blue Ocean Network TV (BON TV) is a private-owned 24-hour English-language television channel that offers viewers in the foreign mainstream society Chinese-focused news and features. Through various communication channels including the satellite, cable, Internet and mobile phones, it broadcasts across more than 120 countries in the Asian-Pacific region, North America, Europe and North Africa. Having successfully entered the European and North American mainstream society, it was once one of China’s English-language television media with the greatest coverage and viewership.
BON Cloud is an international omnimedia platform that brings together thousands of international media organizations, making it “media of the media”. It now has over 6000 registered media users from more than 120 countries and regions. Over 1,000 professional producers across the world collaborate with each other through BON Cloud, producing an audiovisual program “Global Expression” that meets the international communication standard.
Based on the Internet and cloud storage, BON Cloud serves as a content producer and broadcaster, making it a converged media that integrates production and broadcasting resources at home and abroad. Hundreds of thousands of minutes’ China-focused contents, including video, audio, graph and text, has been made available through over 3800 partner media organizations for hundreds of millions of foreign viewers, promoting the scale export of Chinese content.
Outstanding Documentaries
Xu Song later introduced Chinese stories successfully produced and broadcasted by the Blue Ocean Network Group, including “Thangka Bringing a Better Life in Modern China”, “Story of Zhang Long, Teacher of Visually Impaired Children” and “Seven Days in Bailin Temple” that won Best Documentary Feature Award at the Los Angeles Cinema Festival of Hollywood. General Manager Liu Wu and his group were invited to watch the documentary clips.
Cooperation Negotiation
President Zhuge Hongyun, together with senior executives of the Blue Ocean Network Group conducted in-depth dialogue with General Manager Liu Wu on the export of cultural products and future cooperation between BON TV and the Beijing Cultural Investment Holdings Co. Ltd.
General Manager Liu Wu invited BON TV to register in the National Base for International Cultural Trade (Beijing) to facilitate its cultural trade and communication. President Zhuge Hongyun offered inspirational insights on international market expansion, China-focused content creation, talent recruitment and financing. Both sides have expressed desire to enhance cooperation with an aim to advocate Chinese culture in the global market and expand China’s international cultural trade.