Popular Qi Tian insists that science and technology empowers culture, and culture supports science and technology. Through emerging technologies such as VR and AR, we will produce scientific and cultural products with user experience as the core and create a new generation of popular scientific and technological symbols that can be spread worldwide. The company founded the international culture and entertainment brand "SoReal · Huanzhen" in 2016, and opened the "SoReal · Huanzhen Concept Store" in Wangfujing, Beijing in 2017. It is one of the first large-scale VR exhibition spaces in the world to land. In 2018, the popular Qi Tian set up a global innovation center and became the first science and technology enterprise to settle in the National Foreign Cultural Trade Base (Beijing).